Re: QR Codes in newsprint need supervision
some basic best practices that you need to follow.#1 Mobile-optimized landing pages#2 Value exchange with the consumer for scanning (mobile coupon, discount offer, unique content, etc)#3 Use a QR code...
View ArticleRe: QR Codes in newsprint need supervision
There are some other considerations for newsprint. Is that covered by your program/process? If not, then the code may fail. I may have buried my lede (newsroom spelling). The reason I'm posting is that...
View ArticleRe: Social media and Halloween – scary, but tasty
Paul - Great points. One of the things we should remember that communicating on social networks is not same as communicating through other media. Users expect responses very quickly and demand much...
View ArticleRe: Are QR Codes passé?
Until near field communication kicks in... QR codes provide extremely efficient means to communicate contact information, product information, maps or resource locations quickly and effectively. What...
View ArticleRe: Are QR Codes passé?
Hi Paul,Great post. One thing that I believe that's going to have a negative effect on QR codes (at least in the short term) is phishing. When someone scans a QR code they have no idea what they're...
View ArticleRe: Are QR Codes passé?
Thanks, Len. I'll be looking forward to seeing your designs. I had wondered about security, as well. However, our print publications have QR Codes that our journalists use to link to videos, audios,...
View ArticleRe: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook
Thanks your site is very informative for us.
View ArticleRe: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook
Great article here. Thanks for sharing Paul.
View ArticleRe: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook
Kukdeep, you are welcome. Please return and share your ideas with us.
View ArticleRe: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook
I'm really happy that you like it, Andrew. I think that we should meet some time. I'm very interested in your work.
View ArticleRe: Are QR Codes passé?
Nice article about qr codes. Loved the picture of Herman Cain and his Follow Me on his bus. QR Codes will boom in 2012. I'm committed to helping people create qr codes with different functions @...
View ArticleRe: U. Toledo adds Digital Marketing Certificate classes starting June 2012
Thanks for posting, Paul!
View ArticleRe: Disconnected – Businesses and smart phone users
One of my LinkedIn connections suggested that The Blade's sales force should take control of the situation by selling the QR Codes as a service and offer The Blade's expertise to our customers. We do....
View ArticleRe: Toledo area businesses – Attend U. Toledo digital communication...
Thanks for the article, Paul. Much appreciated. Also, if you have room to cover it, we are throwing a social mixer after the conference featuring some of the same speakers as judges for a business...
View ArticleRe: Toledo area businesses – Attend U. Toledo digital communication...
Scott, Thank you for mentioning the social mixer. I look forward to meeting you there!
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